4 Key Black Friday Marketing Ideas for Small Business Success
Black Friday is just around the corner, falling on the 29th of November in the UK. You might think it is a day full of promotional emails, but that’s not the end of the story. It’s the best date for every small and large business and also for customers. You might want to know how, so we have compiled all the points on how this sale is beneficial.
Use the links in the table of contents below to easily navigate to your desired section.
- Black Friday: What is it?
- Top Tricks to Make the Most of Black Friday Sale as a Business
- Tik-Tok! Grab the Offer Now
- Bundle Up and Save More
- Your Last Chance to Save Big
- Free Gifts and Bonus Items
- Save Big with Black Friday Marketing Ideas and Sale Precision
Black Friday: What is it?
So, where did the idea of Black Friday come from? This sale originated in the USA but has gained popularity worldwide. Every business offers enormous discounts, and the best deals during this particular sale to encourage the audience to buy.
However, sellers have shifted old inventory and poor-selling items to this sale in recent years. The best thing is that British people still love shopping and bargaining. So, small business owners can take full advantage of this opportunity if they execute the tricks accurately. Most small and medium businesses struggle to identify the right sales and marketing strategies for a competitive day.
As a Business Owner, Should I Offer Black Friday Deals?
There has been a long debate about whether small business owners should participate in Black Friday. Some analysis says that small retailers can’t compete with the bigger discounts that big businesses offer. However, small businesses can get exposure and branding through big discounts.
According to a survey, Brits spent a budget of £3 billion on Black Friday last year. Therefore, we believe that small businesses should participate in this event. Using tricks and strategies can help sellers compete and win consumers.
Top Tricks to Make the Most of Black Friday Sale as a Business
As a business owner, knowing suitable Black Friday Marketing Ideas and implementing them at the right time can help you prosper in competition.
We have included some valuable tricks to make your Black Friday promotion more successful. Follow the tricks and become a memorable brand in customers’ eyes.
Tik-Tok! Grab the Offer Now
These are the time-limited sales that show a time-running out element. This includes flash sales, hourly deals, time purchases, and website clearance sales. You can also hide discounts in gift boxes that customers may find attractive.
Do These Discounts Work?
This clock-ticking trick is the psychology of scarcity and urgency. A shopping survey shows that sales can boost transactions by up to 35%. These strategies create a fear in customers of missing out on products at lower prices. So they make a quicker purchase decision.
Here’s how different deal works.
First-time purchase specials can convert new customers into buyers
Implementing limit addition deals shows your business is exclusive.
Seasonal clearance sales boost the sale of older inventory and make room for new ones.
How to Implement
The first step is to analyse which time-limited sales align with your inventory and sales. Planned targeted advertising through social media can help build anticipation.
– Add countdown timers on the website for hourly deals to enhance the sense of urgency.
– If you offer a first-time deal, use pop-ups or discount codes to engage a new audience.
– Offers like seasonal clearance can be done through banners and site sections.
– Using promotional emails and egg hunts on sites and promotional posts through social media can also engage valuable customers.
– A mixture of all these time-limited strategies can help you keep your audience’s attention towards you and enhance your sales.
Bundle Up and Save More
Bundle discount means selling different or related products in a bundle for lower pricing. This offer adds unique value to customers and simplifies their decision-making.
How is it beneficial?
This bundle discount offer increases the average order value by playing with human psychology and offering more for less pay. This boosts the sales volume and is more effective than attracting new customers.
How You Can Do It?
First, customers’ purchasing patterns, such as what they frequently buy together, should be analysed. For example, if you sell Western clothing, pair jeans and a T-shirt with a scarf to attract the audience.
You can also pair coloured glasses with the dress or choose different bundles that suit the target market or their interest. Entice the audience by highlighting your branding exclusively with special limited-time offers.
Visuals enhance engagement, so attractive images and graphics are used to show the bundled products together. You can add seasonal trends while offering discount offers like back-to-school stationary offers.
Such deals align with customer interest, communicate business value, and spread brand awareness.
Your Last Chance to Save Big
Last-chance offers are the best Black Friday Marketing Idea to attract clients who have left their items in the shopping cart. These offers remind customers of what they have left in the cart and offer a discount to encourage them to purchase.
How Do These Discount Deals Work?
During Black Friday events, shoppers often get overwhelmed with different shopping choices, leading to high cart abandonment rates that spike at 85%. By providing a second-chance offer, you’re giving customers another opportunity to complete their purchase.
These offers play a significant role in compensating for loss, and the chance of missing out on a good deal generates a physical response to take action.
How Can You Implement These Sales?
Implement an abandonment cart programme with promotional emails, messages, and a call to action.
You can also use a countdown timer for these last-chance offers, tricking customers into thinking they’re getting a limited-time deal to purchase the product.
These pinching emails and messages ensure that your message reaches the right customers in various forms. It also helps increase the likelihood of recovering abandoned carts.
Free Gifts and Bonus Items
Adding a complimentary gift for customers during the Black Friday sale can be a perfect way to retain the audience in the long run. It is the ideal psychological trick that plays with the consumer’s mind and creates a sense of positivity.
What are These?
Gifts are bonus items offered to every customer when they purchase. Usually, these simpler items are provided to every customer whenever they purchase. They can be in the form of a matching scrunchie with a dress or a complimentary service.
How Do They Work?
A Survey indicates that there can be a 50 percent rise in sales by free gifting clients, the main item. This builds customer loyalty, as receiving gifts can create a strong association with your brand.
How to Implement this strategy
Analyse properly which gift best suits your client and enhances the primary purchase. For example, a beauty salon offers a complimentary manicure with a facial. However, the gift must prominently appear on your official website.
For added protection, customise your gift in a presentable way. Use this tactic to clear out excess stock, as it helps you manage inventory while delighting customers. Ensure you know the threshold for receiving the gifts and encourage the customers to reach a certain level without deterring them from over-expectations.
Save Big with Black Friday Marketing Ideas and Sale Precision
Black Friday is just beyond crazy sales. It’s the best opportunity for small businesses to prosper in less time. Strategies like time-limited sales, bundled deals, and prompts can enhance sales and increase engagement. So, this bigger sale opportunity engages loyal customers and makes the most of the prominent retail moment.