Is Selling on TikTok Shop So Cheap For Your Small Business?

Nowadays, TikTok is the most renowned social media platform, with millions of users. So, if you think it’s a place for silly dances and cute cat clips, you must explore again. TikTok has its own shop, where millions of purchasers buy products like trimmers, earbuds, home accessories, and more. So, this platform can make you a hero from zero by making your business a top-rated brand.

This platform showcases over 3 billion downloads and 50 million active users. This user analysis provides an excellent opportunity for business holders to sell their products uniquely and interestingly. If you own a business or want to establish a new one, have you considered marketing on TikTok as a sales platform? If not, think now because TikTok has a billion monthly active users and, as of 2024 statistics, boasts a massive customer base. Its feature makes it easy for businesses to sell products to new audiences.

This detailed guide outlines the answer to the question “ Why is selling on TikTok Shop so Cheap?” and how it can help you manage sales. Making sales through TikTok will also teach you about UK taxation and legislation.

Quickly access any section of this guide by using the links below

• Why is selling at TikTok Shop so cheap?
• Is TikTok the Best Sales Channel For Your Business?
• How Can You Sell on TikTok Shop?
• Create Your TikTok Business Account
• Right Product and Engaging Content Gives Your Business Boost
• Design Engaging Content
• Marketing Through TikTok
• FAQ’s About TikTok Shop

Why is selling at TikTok Shop so cheap?

TikTok shop UK prices are often lower than those of other platforms. Do you know why? The main reason behind this social media app is that it funds promotions to attract new customers. This, in turn, increases sales and generates capital.

A marketing strategy boasting special deals, coupons, and zero delivery for new clients is designed. Some buyers often share their experience with products on social media, which contributes to positive feedback for the business.

Is TikTok the Best Sales Channel For Your Business?

Yes, TikTok is the best sales channel for your small business. It allows your e-commerce business to
– Create video content and ads to sell your product.
– Generate live stream events to showcase your product.
– Present your products with an in-app show with your branding on it.
– There are no hidden charges. You only pay a fee based on your commission on any sale.
– Reach a massive customer base with millions of active users in the UK.

How Can You Sell on TikTok Shop?

When you sell via TikTok shop, your business reach expands to a new audience. Your shop will primarily interact with younger clients who are actively engaged in consuming content. However, since TikTok shop has launched as a new E-Commerce platform, we advise you to refrain from relying on it for your sales. However, you can use it as an additional channel for selling your items.

The seller of a specific business can either be a sole trader or have his limited company that has established sales on other platforms like eBay or Etsy. TikTok shop also has a feature granting you access to new buyers and unique and exciting tools.

Before TikTok allowed direct selling with its unique shop features, businesses used it solely for advertising. UK sellers now sell their items directly on the TikTok shop straight from the app, which provides plenty of advantages.

Let’s discuss some Pro’s and Con’s of selling on TikTok shop in detail

Pro’s

• TikTok users spend plenty of time on this platform. A survey shows that users consume 89 minutes of daily content.
• The conversion rate is the best gain from this platform, with 35% of users saying they bought items from it.
• Brands that market via TikTok are remembered 40% more than marketing elsewhere.
• The TikTok shop is easy to set up and free to start, making it accessible to anyone.
• Content of TikTok videos can easily be re-edited for other platforms.
• TikTok shops can register for TikTok’s UK fulfilment service to cut logistics costs and make purchases smoother.

Con’s

You need capital for influencer marketing to sell products by making good video content.

TikTok charges you on every purchase, which can gradually increase over time and lead to increased costs. The starting cost is .8% for the first 90 days, rising to 5%.

One other drawback is this platform is suitable for some businesses whose audiences spend time there.

Create Your TikTok Business Account

Businesses that want to show off their product through TikTok must have to build an account. To create a shop, you must have a pro account to start a TikTok shop. However, setting up an account is as easy as pie.

Look at the steps mentioned below.

1- Get straight toward the landing page and click Open Store Now.

2- Enter all your details in the Create advertiser account. Using a business email address instead of a personal one is recommended.

3- Be sure the email address is actively managed and isn’t a general or new inbox for your whole business.

4- Add your business entity’s legal name and address.

5- During registration, TikTok can ask you about identification, such as your passport, driving licence, or another form of photo ID.

Right Product and Engaging Content Gives Your Business Boost

Gen Z widely uses TikTok, so choosing a product that interests everyone is vital.

Here are some top tips for selecting the right product for you.

• Find the relevant hashtags that showcase your customer’s interest in any product.
• Gen Z often buys products securely, so it is essential to reduce the time between your product and being able to complete the purchase.
• Contact good influencers and pay them for collaboration.
• Ask buyers for feedback on their product, add it to your page, and, in turn, give them future discounts.

Design Engaging Content

Content is the primary source for making your online store a hit. If your video content isn’t up to mark, you won’t engage the audience. Let’s look at the tips for making a good start.

• People usually want to go for short reels, so try creating videos that capture interest within seconds.
• Use good captions for people who typically watch muted videos.
• Consider creating exciting videos and ask them questions for engagement.
• Use hot hashtags with proper competitor research to see what’s trending. Also, create content based on hot topics.

Marketing Through TikTok

TikTok also allows direct paid promotion. Costs vary widely, and no fixed figures are available for general research. Paid advertising is done via several fixed advertising formats.

Tik tok and Types	What is It	Delibrations
In-Feed Ads	These ads usually came in between user visual content.	These are more common and often get ignored by users.
Brand Takeover	It displays branded content and takes you toward the landing page.	It is costly but ensures your product gets seen.
Brand Hashtags	Boost user-generated content by promoting a hashtag linked to your page	It’s the best way to get more influencer content.
Collection	Create a gallery of ads that will allow users to browse your products.	This format is something new to TikTok. It seems suitable for e-commerce sellers.

FAQ’s About TikTok Shop

Today, most small business owners are concerned about the right channel for their brand. Is selling on TikTok shop right for them? Here are answers to the most frequently asked questions.

What is TikTok Shop?

TikTok Shop is an online video hosting platform that allows UK sellers to integrate video to sell their products. This platform is highly unique as compared to other social media platforms.

Is it Worth to Sell on TikTok?

We can’t give you a definitive answer. However, you can use a good and hot video to promote your product to the target audience. This will surely build up new customers.

When did TikTok Shop get a hit in the market?

TikTok shop was newly launched in 2021. However, it rose massively in August 2023.

Why is selling on TikTok Shop Best For Marketing?

TikTok is best as a marketing platform. It enables brands to directly boast about their products and services to their target audience. The best thing about this platform is that if you are a small business owner with a tight budget, you don’t need a high-end camera to shoot videos. Still, you can achieve good results.